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مقالات فارسیISIکنفرانسهاژورنالها

When is the most effective time to post on Instagram to increase engagement rate?

محل انتشار: فصلنامه بین المللی وب پژوهی، دوره: 6، شماره: 2
سال انتشار: 1402
نوع سند: مقاله ژورنالی
زبان: انگلیسی
مشاهده: 54

فایل این مقاله در 13 صفحه با فرمت PDF قابل دریافت می باشد

استخراج به نرم افزارهای پژوهشی:

لینک ثابت به این مقاله:
https://civilica.com/doc/1955700

شناسه ملی سند علمی:

JR_IJWR-6-2_004

تاریخ نمایه سازی: 27 فروردین 1403

چکیده مقاله:

In recent years, determining the most effective time to post on Instagram for increased engagement has become a central concern for digital marketers. Despite its significance, research on this topic remains limited. This study adopts an exploratory research approach to analyze Instagram posts from selected Western countries (Europe and America) and Iranian businesses. The data were collected during the period from February ۲۱, ۲۰۲۲, to March ۲۱, ۲۰۲۲, employing web scraping tools. Classification algorithms, including XGBoost, K-NN, SVM, and Linear Regression, are employed for modeling, with results favoring the XGBoost method for accuracy. The study reveals optimal posting times between ۱۲ and ۳ pm for Western Countries businesses and ۹ and ۱۲ am for Iranian businesses. Furthermore, it suggests Sunday as the best day for posting in the West, contrasting with Thursday in Iran. In summary, this research underscores the differing ideal posting times in Iran and the West, emphasizing the challenge of constructing a uniform model for all countries.

کلیدواژه ها:

Instagram ، Content Marketing ، optimal posting times ، Engagement Rate ، Insight

نویسندگان

Mohammad Javad Shayegan Fard

Department of Computer Engineering. University of Science and Culture, Tehran, Iran

Fatemeh Karimi

Department of Computer Engineering. University of Science and Culture, Tehran, Iran

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